- A Plan is a management tool.
- A plan provides quantifiable means of measuring progress or lack thereof.
- A plan diminishes the demands on the manager’s time.
- A plan gets you back on track after a distraction.
- A plan keeps some part of your campaign proactive rather than reactive, even in the face of a disaster.
Here are some things to consider when making your campus organizing plan:
Part I: Evaluation of Current Program
Include the following:
- Organizational Structure and Outline of Team (Executive Board)
- Short Description of Club Committees (Campaigns, Policy, Programming, Community Service, etc.)
- Number of Active Members
- Number of members on listserv, Facebook, Instagram, Twitter followers
- Please include links to social media and the database management system used for the listserv (if any)
- Affiliations/Partnerships with local Democratic party, political campaigns, and other community organizations
- Affiliations/Partnerships with other campus organizations
- Connections with other schools (colleges and high schools) in the Congressional district
- Overview of campus climate in the context of political activism
- Overview and analysis of previous organizing tactics and outcomes
- General body meetings, bringing speakers to campus, tabling events, voter registration, hosting phone banks, canvassing for candidates in the community, fundraisers, social events, community service, etc.
Part II: Organizing Plan for Fall 2018
Sections to include:
- Outreach and recruitment plan
- Timeline with specific goals and dates
- Number of new students to recruit, and how to recruit them
- Follow up plan (email, text, 1-on-1’s, etc).
- First-year orientation, First day of classes, first general body meeting, Club Fair, National Voter Registration Day (September 27), etc.
- Communications: Discuss any existing communication strategy on campus and their effectiveness in reaching students.
- Campaigns and Canvassing Plan
- List the types of campaign activities your club will engage in
- Include an approximated timeline that includes weekly phone banks, weekend canvassing trips, hosting candidate events on campus, etc.
- Highlight your plan to recruit Commit to Vote Pledges and 10-hour campaign volunteer shift commitments
- Include specific metrics and estimated dates for all
- Template budget can be found here. Copy and paste it into a new spreadsheet and attach it to the final proposal.
- Full timeline for the Fall Semester/Quarter
- Phase 1: Weeks 1-5 [Voter Registration + Recruitment of Volunteers]
- Phase 2: Weeks 6-11 [Volunteer Mobilization + Candidate Engagement]
- Phase 3: Weeks 12-16 [GOTV, post-election plans]